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The Importance Of Content Marketing In The Age Of Data

The article below is taken from SaaS PHLOX. To order your free copy, click here. If you’re a SaaS provider, your end users are guaranteed to be great at three things: generating data, being curious about their data, and complaining loudly when they need help accessing their data


I accepted all of the alt-right maxims I saw as a Reddit moderator, despite my Jewish upbringing in a liberal household with a tight-knit family that taught me compassion, empathy, and respect for others.Now, I’m 16, and I’ve been able to reflect on how I got sucked into that void—and how others do, too. My brief infatuation with the alt-right has helped.


My own transformation started when I switched into a new school in the middle of eighth grade. Like anyone pushed into unfamiliar territory, I was lonely and friendless and looking for validation and social connection. </br>

That’s how I discovered dankmemes. At first, I only understood about half of the posts that I saw. A lot of the content referenced political happenings that I had never heard of. There were hundreds of sarcastically written posts that echoed the same general themes and ideas.

A few weeks after I started going to my new school, I noticed that a bunch of the guys in my class were browsing a website called Reddit. I didn’t understand what the site was or how it worked, but I was desperate to fit in and make a mark in my new environment.


I went up to one of those guys during study hall and asked how to use Reddit. He helped me set up an account and subscribe to “subreddits,” or mini communities within the Reddit domain. I spent the rest of that period scrolling through Reddit and selecting the communities I wanted to join.


That doesn’t mean this is a game show. We’re not holding open auditions like it’s a reality competition. We’ll be vetting for skills, perspectives, and experiences that complement the decades of experience that our team already brings to bear.


But just the mere act of letting the world know we want to include more candidates in the process has connected us with a significant number of extremely talented and experienced people—many of whom had never considered participating in a startup at this level before.

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